Industry and Market Research: Library Resources

Seneca Libraries business databases provide access to reports on a wide range of industries and markets. These reports can answer questions like:

• What are the trends in this industry, and what is the outlook for the next 5 years?
• What are the key companies in this industry?
• How are products distributed?

Data and reports on consumers can be useful in developing an understanding of consumer segments, and consumer habits.

• What are the behaviours and habits of consumers in a specific country?
• What are the personality-driven consumer types in a country?
• What are the characteristics of consumers of a specific product?

Business databases may contain country by country reports on various markets and consumer topics.

Watch this video for an overview of information available through Seneca Libraries databases! This video uses potato chips as an example search, but equivalent information is available for many other topics. 

After watching the video, continue through the tutorial. The following pages will highlight a few introductory search strategies in selected databases. Review the Business subject guide for additional database suggestions, and get in touch with Seneca Libraries if you have any questions about other database content or capabilities.

Seneca Libraries subscribes to a variety of market research information sources. Using these databases can help you find in-depth information quickly, and allow you access to information that isn't freely available online.