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Business Case Studies BMT300: What is the Case Method?

What is the Case Method?

"The case method of analysis involves studying actual business situations in order to improve a [...] student's problem-solving ability. Cases typically investigate a contemporary issue in a real-life context.

Cases... elicit diverse ideas, experiences, and views about case material. In a relatively short period of time, students have the chance to appreciate and analyze problems faced by many different companies."

The above is taken from: Helms, Marrilyn M., and Judith M. Nixon. "Case Method of Analysis." Encyclopedia of Management. 5th ed. Ed. Marilyn M. Helms. Detroit: Gale, 2006. p67-70. Gale Virtual Reference Library. Web. 15 May 2012.

Use the Case Method

Review the articles below, or read recent articles about the Case Method.

Student Perspective (1:31)