This is a partial list of eBooks, books, journals, and streaming videos that were selected by Seneca librarians this year. It is updated in January and June.
Please contact your liaison librarians for more information about collections for your academic area.
| Title | Author | Material | Call Number | Location |
|---|---|---|---|---|
| Advertising
and sales mManagement / |
Kumar, Dinesh, author. | eBook | online | |
| Advertising
creative : strategy, copy, and design / |
Altstiel, Tom, author. | Book | HF5823 .A758 2023 | Seneca@York Campus Library General Collection-Stacks |
| Concise
introduction to sports marketing / |
Cornwell, T. Bettina, author. | eBook | online | |
| Consumer
behaviour / |
Sethna, Zubin, author. | Book | HF5415.32 .S48 2023 | Seneca@York Campus Library General Collection-Stacks |
| Consumer
psychology : theories & applications / |
Huang, Hazel, author. | Book | HF5415.32 .H836 2023 | Seneca@York Campus Library General Collection-Stacks |
| Customer
relationship management : a global approach / |
Chakravorti, Samit, author. | Book | HF5415.5 .C446 2023 | Seneca@York Campus Library General Collection-Stacks |
| Designing
brand identity : a comprehensive guide to the world of brands and branding
/ |
eBook | online | ||
| Digital
marketing all-in-one / |
eBook | online | ||
| Digital
storytelling for brands / |
Tombleson, Bridget, author. | Book | HF5415.1255 .T663 2023 | Seneca@York Campus Library General Collection-Stacks |
| Diversity
and inclusion in the Esports industry / |
eBook | online | ||
| Double
your price : the strategy and tactics of smart pricing / |
Falzani, David, author. | Book | HF5416.5 .F359 2023 | Seneca@York Campus Library General Collection-Stacks |
| Ethical
CRM : Building Trust with Gen Z. |
Marbun, Saortua. | Book | HF5415.5 .M37 2024 | Newnham Campus Library General Collection-Stacks |
| GENERATIVE
AI FOR MARKETING |
UPADHYAY, MALAY. | eBook | online | |
| Graphis
advertising annual. v. 2024(2024) |
Journal | NC997.A1 A22 | Seneca@York Campus Library General Collection-Stacks |
|
| Handbook
of qualitative research methods in marketing / |
Book | HF5415.2 .H36 2024 | Seneca@York Campus Library General Collection-Stacks |
|
| How
news coverage of misinformation shapes perceptions and trust / |
Thorson, Emily A., author. | eBook | online | |
| How
to present : the ultimate guide to presenting live and online / |
Bowden, Michelle, author. | eBook | online | |
| Marketing
and managing tourism destinations / |
Morrison, Alastair M., author. | eBook | online | |
| Marketing
communications / |
Egan, John, 1952- author. | Book | HF5415.123 .E4 2023 | Seneca@York Campus Library General Collection-Stacks |
| Marketing
professionals : a practical career guide / |
Endsley, Kezia, 1968- author. | eBook | online | |
| Media
management and live experience : sports, culture, entertainment and events / |
Connock, Alex, author. | Book | GT3405 .C627 2024 | Newnham Campus Library General Collection-Stacks |
| Precision
retailing : driving results with behavioral insights and data analytics
/ |
eBook | online | ||
| Research
handbook on services management / |
eBook | online | ||
| Revenge
of the tipping point overstories, superspreaders, and the rise of social engineering |
Gladwell, Malcolm, 1963- author. | eBook | online | |
| Social
media strategy : marketing, advertising, and public relations in the consumer
revolution / |
Quesenberry, Keith A., 1971- author. | eBook | online | |
| Social
media theory and communications practice / |
Lehmann, Whitney author. (Whitney S.), | eBook | online | |
| Sport
sponsorship insights / |
O'Reilly, Norm, 1973- author. | eBook | online | |
| Sports
sponsoring : requirements and practical examples for successful partnerships
/ |
Bruhn, Manfred. | eBook | online | |
| Sustainable
marketing : the industry's role in a sustainable future / |
Randle, Paul (Sustainable marketing consultant), author. | eBook | online | |
| The
art of small business social media : a blueprint for marketing success / |
Fitzpatrick, Peg, author. | eBook | online | |
| The
human sales factor: the human-to-human equation for connecting, persuading, and
closing the deal / |
Tyson, Lance, author.. | Book | HF5438.25 .T88 2022 | Seneca@York Campus Library General Collection-Stacks |
| The
literacies of the eSports ecosystem / |
eBook | online | ||
| The
rhetoric of outrage : why social media is making us angry / |
eBook | online | ||
| The
science of selling : proven strategies to make your pitch, influence decisions,
and close the deal / |
Hoffeld, David (Economist), author. | Book | HF5438.25 .H6254 2022 | Seneca@York Campus Library General Collection-Stacks |
| The
unnoticed entrepreneur : how entrepreneurs can leverage their authenticity to
build brands / |
James, Jim (Writer on entrepreneurship), author. | eBook | online | |
| Think
human : the customer experience revolution in the digital age / |
eBook | online | ||
| Winning
marketing strategies using generative AI / |
Randazzo, Gary W., author. | eBook | online |