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New Titles: Marketing

New Items at Seneca Libraries

Added to collection between April 1, 2023 - March 31, 2024

This is a partial list of eBooks, books, journals, and streaming videos that were selected by Seneca librarians this year. It is updated in January and June.

Please contact your liaison librarians for more information about collections for your academic area.

Recommendation for Library Purchase

Marketing

Title Author Material Call Number Location
#Share : building social media word of mouth /
Wood, Natalie T., 1970- author. eBook online
7 Secrets of Highly Effective Social Impact Communicators How to Grow Your Influence to Solve Society's Most Pressing Challenges /
Birt, Nate, author. eBook online
Advanced theory and practice in sport marketing /
Schwarz, Eric C., author. eBook online
Adventures in social research : data analysis using IBM SPSS statistics /
Babbie, Earl R., author. eBook online
Advertising account planning : planning and managing strategic communications campaigns /
Kelley, Larry D., 1955- author. Book HF5823 .K344 2024 Seneca@York Campus Library
General Collection-Stacks
Advertising media planning : a brand management approach /
Book
Kelley, Larry D., 1955- author. Book HF5826.5 .K45 2023 Seneca@York Campus Library
General Collection-Stacks
Agriculture Trade and Marketing /
Wafullah, Nekesah T. eBook online
Applied marketing analytics using R /
Yildirim, Gokhan, author Book HF5415.1263 .Y553 2023 Seneca@York Campus Library
General Collection-Stacks
Artificial intelligence in customer service : the next frontier for personalized engagement /
eBook online
Concise introduction to sports marketing /
Cornwell, T. Bettina, author. eBook online
Conducting a communication audit : promoting organizational effectiveness through communication efficiency /
Strawser, Michael G., author. Book HF5718 .S768 2023 Newnham Campus Library
General Collection-Stacks
Customer relationship management : a global approach /
Chakravorti, Samit, author. Book HF5415.5 .C446 2023 Seneca@York Campus Library
General Collection-Stacks
Digital storytelling for brands /
Tombleson, Bridget, author. Book HF5415.1255 .T663 2023 Seneca@York Campus Library
General Collection-Stacks
Diners, dudes, and diets : how gender and power collide in food media and culture /
Contois, Emily J. H., author. eBook online
Diners, dudes, and diets : how gender and power collide in food media and culture /
Contois, Emily J. H., author. eBook online
Diversity and inclusion in the Esports industry /
eBook online
Double your price : the strategy and tactics of smart pricing /
Falzani, David, author. Book HF5416.5 .F359 2023 Seneca@York Campus Library
General Collection-Stacks
Ethical voices: practicing public relations with integrity /
McClennan, Mark W. eBook online
Global marketing & advertising : understanding cultural paradoxes /
Mooij, Marieke K. de, 1943- author. Book HF5415.127 .M66 2022 Markham Campus Library
General Collection-Stacks
How to sell value - demystified : a practical guide for communications agencies /
Manners, Crispin, author. eBook online
Industrial marketing /
Fotiadis, Thomas, author. Book HF5415.1263 .F685 2023 Seneca@York Campus Library
General Collection-Stacks
Interactive storytelling for the screen /
eBook online
Interactive storytelling for the screen /
eBook online
Marketing case studies : linking theory to practice /
Irshaidat, Rand, author. eBook online
Marketing communications /
Egan, John, 1952- author. Book HF5415.123 .E4 2023 Seneca@York Campus Library
General Collection-Stacks
Marketing professionals : a practical career guide /
Endsley, Kezia, 1968- author. eBook online
Pricing with confidence : ten rules for increasing profits and staying ahead of inflation /
Holden, Reed K., author. eBook online
Pricing with confidence : ten rules for increasing profits and staying ahead of inflation /
Holden, Reed K., author. eBook online
Sales enablement : tools and techniques for modern sales organization /
Kilian, Dietmar. eBook online
SilverComm : marketing practices and messages for the age of aging /
Cooper-Chen, Anne, author. eBook online
Social media analytics, strategies and governance /
eBook online
Social media analytics, strategies and governance /
eBook online
Storytelling for business : the art and science of creating connection in the digital age /
Wozny, Rob, author. eBook online
Sustainable marketing : the industry's role in a sustainable future /
Randle, Paul (Sustainable marketing consultant), author. eBook online
Systemic bias : algorithms and society /
eBook online
Technical marketing communication : a guide to writing, design, and delivery /
Towner, Emil B., author. eBook online
The human sales factor: the human-to-human equation for connecting, persuading, and closing the deal /
Tyson, Lance, author.. Book HF5438.25 .T88 2022 Seneca@York Campus Library
General Collection-Stacks
The literacies of the eSports ecosystem /
eBook online
The public relations handbook /
eBook online
The science of selling : proven strategies to make your pitch, influence decisions, and close the deal /
Hoffeld, David (Economist), author. Book HF5438.25 .H6254 2022 Seneca@York Campus Library
General Collection-Stacks
The unsold mindset : redefining what it means to sell /
Coggins, Colin, author. Book HF5438.25 .C646 2023 Seneca@York Campus Library
General Collection-Stacks