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Business Communication

Generative Artificial Intelligence and Business Communication 

For more information on using generative AI in content creation, check out Communication Essentials for Business by by Robin L. Potter and Tricia Nicola Hylton.

 

GAI guide

The library's Generative Artificial Intelligence (GAI) guide provides an overview of GAI and includes such as using GAI tools, AI and academic integrity, and copyright considerations. 

How can GAI be used in everyday business communication?

Generative AI can be a useful tool in everyday business communication to automate tasks, and enhance productivity, and efficiency. Some examples where generative AI can be used in business communication include:

  • Content Creation: Generative AI can help with creating content for websites, blogs, social media, marketing campaigns, and more.
  • Data Analysis: Generative AI can help analyze large and complex datasets, generate insights, summaries, reports, and visualizations.
  • Ideation: Generative AI can help with brainstorming ideas for content and projects.
  • Topic overviews: Generative AI can provide some background information to learn more about a concept or topic.
  • Emails and other correspondence: Generative AI can help employees write clearer emails and messages, or create templates.

However, it is essential to be aware of the limitations and potential risks of using generative AI tools for business communication. This includes:

  • Biased and inaccurate information: Generative AI tools can generate content that is biased and/or includes inaccurate information. It's always a good idea to review generative AI output to check for accuracy and bias. For tips on evaluating generative AI content, check out the ROBOT test or SIFT method
  • Privacy & Security Concerns: Individuals should be cautious about the information they share with generative AI models to reduce the risk of data misuse or breaches, particularly when it comes to sensitive or confidential information. 
  • Copyright Concerns: The two main areas of copyright concern revolve around generative AI input and output. Generative AI relies on large amounts of training data. Some tools may have trained their systems by copying content without permission from the creators or copyright holders. This has raised copyright infringement concerns and has been the focus of several lawsuits. 

 

Note: Content is adapted from response generated by Perplexity using the prompts "How can employees use generative AI in everyday business communication?" and "What are the limitations and risks of using generative AI for business communication?"

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