Fashion: Business

(EBSCO) Provides access to a large multidisciplinary database of more than 3900 magazines, journals, newspapers and trade publications.

(EBSCO) Provides access to one of the industry's most used business research databases of magazines, journals, newspapers, reports, profiles, case studies, books and trade publications.

(ProQuest) Part of ProQuest Central. Provides access to a broad range of Canadian magazines, newspapers, and journals.

(GlobalData) Provides access to a comprehensive collection of business information on over 200 countries and 22 industry sectors. It contains in-depth information on over 890000 public and private companies, market data for consumer products, and news feeds.

(IBISWorld) Canadian, Ontario, and U.S. industry market research and industry risk ratings. Searchable by keyword, company name, or NAICS code.

Please see GlobalData Explorer. (Vendor platform and database name change on April 1, 2024).

(Mintel International Group) Provides access to market research reports containing data and analysis of industry trends. Coverage includes Canadian, U.S., and select International Markets including: food and drink, consumer goods, beauty & personal care, retail, finance, technology, leisure, and travel.

(Euromonitor International) Provides access to global market analysis with comprehensive coverage of industries, countries and consumer trends.

(ProQuest) All-in-one business research platform from ProQuest: e-books, journal articles, videos, SWOT analyses, company reports, industry reports, country reports, J.P. Morgan Research, and more.

(Statista, Inc.) Statistical data and analysis of business, industry, product brands, market share, media, and social scientific topics, obtained from both private and public sector sources, and covering all regions of the world.

(Vividata) A data tabulation tool containing data on consumer demographics, media usage, lifestyle and attitudinal data, and product usage across 150+ categories, resulting from a frequent national survey of readers of Canadian magazines and newspapers. Vividata is the amalgamated organization of two other media measurement bodies, NADbank and PMB.

- Click the above link to get instructions on how to log into the Vivintel site.
- For help with this database, please see Vividata's Vivintel Beta User Guide.

(World Advertising Research Center) Over 25 000 articles, case studies, research reports and summaries covering all areas of marketing communications (advertising, consumer research, brand management, product categories, media planning, etc.).

- Individual user login functionality and resulting customization is not available with academic accounts.

(Bloomsbury) Part of the Bloomsbury Fashion Central platform, business cases for the fashion industry, covering issues such as sustainability, technology, ethics, and leadership.

- Faculty: To access 'Teaching Notes', you must set up a separate Bloomsbury profile. Please e-mail librarians@senecapolytechnic.ca from your Seneca faculty e-mail account for instructions.

(Statistics Canada) Provides access to data from the most recent Census as well previous Census data back to 1991.

(Statistics Canada) Statistics Canada's key site for statistics.