LibGuides: MLA Citation Guide (MLA 9th Edition): Advertisements

Commercials

Works Cited List Citation

"Title of Commercial." Website Name, uploaded by Name of Uploader if different from website name, Day Month Year posted, URL. Accessed Day Month Year viewed (optional, add if there is no upload/publication date).

Examples

"Honda 'Paper'." YouTube, uploaded by Honda, 20 Sept. 2015, youtu.be/fLCEd8xk1BE.

"Reverse Selfie - Dove." Ogilvy, www.ogilvy.com/work/reverse-selfie. Accessed 15 July 2021.

In-Text Citation

("Title of Commercial")

Examples

("Honda 'Paper'")

("Reverse Selfie - Dove")

Print Advertisements from a Magazine, Journal, or Newspaper

Works Cited List Citation

Advertisement from Name of Company That Owns the Product. Name of Magazine, Journal or Newspaper Where Advertisement Was Accessed, Date, p. Page number of advertisement.

Example

Advertisement from Louis Vuitton. Vogue, Dec. 2015, p. 5.

In-Text Citation

(Advertisement from Company Name)

Example

(Advertisement from Louis Vuitton)

Advertisements from a Library Database (e.g., AdForum, The Work from Cannes Lions)

Works Cited List Citation

Name of Advertising Agency. "Title of Advertisement." Database, Date of Publication/Broadcast.

Examples

Ketchum. "True Name." The Work from Cannes Lions, 2023.

McCann Erickson. "Girls Who Code: Why Girls Can't Code." AdForum, 2016.

In-Text Citation

(Name of Advertising Agency)

Examples

(Ketchum)

(McCann Erickson)