Advertising / Marketing

Access to market research reports containing data and analysis of industry trends. Coverage includes Canadian, U.S., and select International Markets including: food and drink, consumer goods, beauty & personal care, retail, finance, technology, leisure, and travel.
Tutorial: Finding industry information with Mintel.

Access to global market analysis with comprehensive coverage of industries, countries and consumer trends.
 Tutorial:  Finding industry information with Passport GMID.

Canadian and Ontario industry market research and industry risk ratings. Searchable by keyword, company name, or NAICS code.
 Tutorial:  Finding industry information with IBISWorld.

(GlobalData) Provides access to a comprehensive collection of business information on over 200 countries and 22 industry sectors. It contains in-depth information on over 890000 public and private companies, market data for consumer products, and news feeds.

(Statista, Inc.) Statistical data and analysis of business, industry, product brands, market share, media, and social scientific topics, obtained from both private and public sector sources, and covering all regions of the world.

(ProQuest) All-in-one business research platform from ProQuest: e-books, journal articles, videos, SWOT analyses, company reports, industry reports, country reports, J.P. Morgan Research, and more.

(World Advertising Research Center) Over 25 000 articles, case studies, research reports and summaries covering all areas of marketing communications (advertising, consumer research, brand management, product categories, media planning, etc.).

- Individual user login functionality and resulting customization is not available with academic accounts.

(MarketResearch.com) Primary business research and competitive market intelligence from the publishers Packaged Facts and PerryHope Partners, with content that includes industry interviews, competitive analysis, market trends, product innovations, buyer behaviour, and market share.

(Gartner) Information technology industry research, analysis, and news, including special reports, blogs, event listings, and searching by market, industry, or topic.

- Users will be prompted to authenticate using their Seneca username and password.
- This product was acquired and licensed by ITS, not Seneca Libraries. It is only on our site as a courtesy and research convenience.

(Business of Fashion) BoF is an authoritative news and analysis portal of information for the global fashion industry covering not only trends in design and beauty, but also technology, sustainability, marketing, global markets, and entrepreneurship.

- Users must create a separate BoF profile to use this service, using a Seneca Polytechnic email address to set up the account.