LibGuides: Advertising / Marketing: Industry and Market

Find Industry and Market Analysis

Mintel Reports
Access to market research reports containing data and analysis of industry trends. Coverage includes Canadian, U.S., and select International Markets including: food and drink, consumer goods, beauty & personal care, retail, finance, technology, leisure, and travel.
Tutorial: Finding industry information with Mintel.

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Passport GMID Academic (Global Market Information Database)
Access to global market analysis with comprehensive coverage of industries, countries and consumer trends.
Tutorial: Finding industry information with Passport GMID.

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IBISWorld
Canadian and Ontario industry market research and industry risk ratings. Searchable by keyword, company name, or NAICS code.
Tutorial: Finding industry information with IBISWorld.

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GlobalData Explorer
(GlobalData) Provides access to a comprehensive collection of business information on over 200 countries and 22 industry sectors. It contains in-depth information on over 890,000 public and private companies, market data for consumer products, and news feeds.

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Statista
(Statista, Inc.) Statistical data and analysis of business, industry, product brands, market share, media, and social scientific topics, obtained from both private and public sector sources, and covering all regions of the world.

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ProQuest One Business
(ProQuest) All-in-one business research platform from ProQuest: e-books, journal articles, videos, SWOT analyses, company reports, industry reports, country reports, J.P. Morgan Research, and more.

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WARC (World Advertising Research Center)
(World Advertising Research Center) Over 61,000 articles, case studies, and research reports covering all areas of marketing communications (advertising, consumer research, brand management, product categories, media planning, etc.).

- Individual user login functionality and resulting customization is not available with academic accounts.

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MarketResearch.com Academic
(MarketResearch.com) Primary business research and competitive market intelligence from the publishers Packaged Facts and PerryHope Partners, with content that includes industry interviews, competitive analysis, market trends, product innovations, buyer behaviour, and market share.

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Gartner
(Gartner) Information technology industry research, analysis, and news, including special reports, blogs, event listings, and searching by market, industry, or topic.

- This product was acquired and licensed by ITS, not Seneca Libraries. It is only on our site as a courtesy and research convenience.

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Business of Fashion (BoF)
(Business of Fashion) BoF is an authoritative news and analysis portal of information for the global fashion industry covering not only trends in design and beauty, but also technology, sustainability, marketing, global markets, and entrepreneurship.

- Users must create a separate BoF profile to use this service, using a Seneca Polytechnic email address to set up the account.

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Keywords and Industry Searches

Industry: When you start, identify the market(s) your product might exist within. For example if you are looking at fitness watches. You might broaden your search to explore industry reports related to mobile technologies, health products and maybe more. On the other side, if you are looking at grocery stores, you might want to narrow your search to explore speciality grocery stores, independent stores, supermarkets, hypermarkets and more.

Keywords: Identify all the possible terms you may need for your searches. Example, if you are researching you mobile phones, you should also add smart phone and cell phones to your list of terms to search. If you're researching dog training, you might need to broaden your search to include something like animal training.

Watch for more information on keywords.