Advertising / Marketing

(ProQuest) Part of ProQuest Central. Comprised of ABI/INFORM Global, ABI/INFORM Trade and Industry, and ABI/INFORM Dateline. The database features thousands of full-text journals, dissertations, working papers, key business and economics periodicals such as the Economist, country-and industry-focused reports, and downloadable data. Its international coverage gives researchers a complete picture of companies and business trends around the world.

(EBSCO) Provides access to one of the industry's most used business research databases of magazines, journals, newspapers, reports, profiles, case studies, books and trade publications.

(Haymarket Media Group) Marketing, advertising and media news and analysis for, and about, the Canadian market.

- Users must create a separate Campaign Canada profile to use this service, using a Seneca Polytechnic email address to set up the account.
- Note that our subscription does not offer access to all of the 'Campaign Red' content linked to on this site, particularly the Market Reports.

(ProQuest) All-in-one business research platform from ProQuest: e-books, journal articles, videos, SWOT analyses, company reports, industry reports, country reports, J.P. Morgan Research, and more.

(World Advertising Research Center) Over 25 000 articles, case studies, research reports and summaries covering all areas of marketing communications (advertising, consumer research, brand management, product categories, media planning, etc.).

- Individual user login functionality and resulting customization is not available with academic accounts.

(ProQuest) Part of ProQuest Central. Provides access to a broad range of Canadian magazines, newspapers, and journals.

(LexisNexis) A large multi-tiered database of thousands of sources including newspapers, journals, wire services, newsletters, company reports and SEC filings, case law, government documents, transcripts of broadcasts, and selected reference works.

(Gartner) Information technology industry research, analysis, and news, including special reports, blogs, event listings, and searching by market, industry, or topic.

- Users will be prompted to authenticate using their Seneca username and password.
- This product was acquired and licensed by ITS, not Seneca Libraries. It is only on our site as a courtesy and research convenience.

(ProQuest) Part of ProQuest Central. Canadian Newsstream provides access to 700 Canadian newspapers from Canada's leading publishers, including the Globe and Mail and the Toronto Star. This full-text database includes electronic compilations from most newspapers, providing access to articles, columns, editorials, and special publications from each. Some compilations date from the late 70s.

(Gale) A database of over 2500 full-text newspapers, newswire services, and news program transcripts from Canada, U.S. and abroad.