Advertising / Marketing

(Cannes Lions) Award-winning creative advertising campaigns from leading brands and agencies, and the work that went into their development. Includes industry analysis and insights, project background material, talks/discussions, and searching of campaigns by agency name, brand name, person, or topic.

- Users must register with their Seneca email address for a separate vendor login, and "Sign in" with it every time they go into the database.

(Haymarket Media Group) Marketing, advertising and media news and analysis for, and about, the Canadian market.

- Users must create a separate Campaign Canada profile to use this service, using a Seneca Polytechnic email address to set up the account.
- Note that our subscription does not offer access to all of the 'Campaign Red' content linked to on this site, particularly the Market Reports.

(World Advertising Research Center) Over 61,000 articles, case studies, and research reports covering all areas of marketing communications (advertising, consumer research, brand management, product categories, media planning, etc.).

- Individual user login functionality and resulting customization is not available with academic accounts.

(WindowsWear) "The world’s largest and most comprehensive visual database of retail and e-commerce. Content includes best-in-class visual merchandising, retail design, window displays, product packaging, e-commerce, and more, of the hottest global brands." Please upload your student projects throughout the year to be eligible for WindowsWear's Student Awards and Mentorship Program.

- Users must create a separate WindowsWear profile to use this service, using a Seneca Polytechnic email address to set up the account. To do so, click the link above and follow the instructions provided.

(Brunico Communications) An online version of Canadian Advertising Rates and Data, providing advertising rates, data and media planning information for advertising, marketing, PR and communications professionals, including directory listings and contact names and numbers.

- The "Lite" version of this product, to which we subscribe, does not offer users access to the login-protected features of the full CARDonline service found under "Sign in".